# 📄 Privacy Policy

**Effective Date:** May 19th, 2025.

At **SmartLens360**, we are committed to protecting your personal data and privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our services, including our 360° photo booth hire and photography packages.

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## 1. **Who We Are**

**SmartLens360**
Based in Lurgan, Northern Ireland
Email: hello@smartlens360.c0.uk
Phone:07308894402

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## 2. **What Information We Collect**

We may collect the following types of personal data:

* **Contact Information:** Name, email address, phone number, and event details (date, location, etc.).
* **Media Content:** Photos and videos taken during events using our 360° booth and photography services.
* **Payment Information:** Basic billing details (note: we do not store card details).
* **Website Data:** IP address, browser type, device type, and pages visited, through cookies and analytics tools.

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## 3. **How We Use Your Information**

We use your data to:

* Communicate with you about bookings and inquiries
* Deliver event media (photos/videos)
* Customise photo/video overlays or branding
* Process payments and issue invoices
* Improve our services and website functionality
* Share event highlights on our portfolio or social media (only with permission)

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## 4. **Legal Basis for Processing**

We process your data under the following lawful bases:

* **Consent:** For marketing or sharing photos/videos publicly
* **Contract:** To fulfil your booking or service agreement
* **Legitimate Interest:** For business analytics and service improvements
* **Legal Obligation:** If required by law (e.g., for tax purposes)

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## 5. **How We Store & Protect Your Data**

* Data is stored securely in password-protected systems and cloud services.
* Media files are kept for a limited time unless agreed otherwise.
* Access is restricted to authorised staff only.

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## 6. **Sharing Your Data**

We do **not sell** your data. We may share it with:

* Service providers (e.g. payment processors, web hosting)
* Marketing platforms (e.g. email systems, only with consent)
* Legal authorities if required by law

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## 7. **Your Rights Under UK GDPR**

You have the right to:

* Access or correct your data
* Request deletion (“right to be forgotten”)
* Withdraw consent at any time
* Object to processing
* Lodge a complaint with the **Information Commissioner’s Office (ICO)**

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## 8. **Cookies and Tracking**

We use cookies to improve website performance and user experience. By using our site, you agree to our cookie usage. You can manage cookies via your browser settings.

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## 9. **Media Consent (Photos/Videos)**

Clients will be asked for written or verbal consent before any photos or videos are shared on our website or social media. You may opt out at any time.

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## 10. **Updates to This Policy**

This Privacy Policy may be updated from time to time. We recommend reviewing it periodically.

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## 11. **Contact Us**

If you have any questions about this policy or your personal data, please contact:

📧 Email: hello@smartlens360.co.uk
📞 Phone: 07308894402